An In-Depth Look at Our New Name and Brand
LIFT Community Action Agency has continued to grow, expand and evolve our services, service area and team since our founding days in 1968. More than 50 years ago, LIFT CAA launched with just four social service programs. Today, we have evolved to offer more than 25 programs that stretch across many Oklahoma counties and beyond. While our organization continued to grow and serve individuals in and outside of Oklahoma’s borders, our former name held less relevance in representing our geographical location.
We chose LIFT Community Action Agency because it fully embodies our organization’s mission to improve the lives of low-income individuals and families through service and collaboration that leads to self-sufficiency. LIFT stands for Lifting Individuals for Tomorrow because lifting others up is at the core of all that we do. Our new brand, which includes a new logo and name, is reflective of our organization’s desire to inspire the communities of people we serve while encouraging upward mobility.
Despite changing our name, our mission, vision and core values all remain the same. LIFT CAA has an unwavering commitment to the people we serve, placing concern and empathy for others above all else. LIFT CAA continues to provide services in areas including early childhood development, low-income housing programs, transportation and tourism and economic development. The same great quality and care our clients and communities have experienced over the past 50 years will continue to increase with this positive step toward the future.
As individuals are lifted in their everyday lives, our communities become stronger and the opportunities around us are lifted to new heights as well. We look forward to the next 50 years of lifting others up through service and collaboration aimed at improving our clients’ lives and their journey to self-sufficiency.